SEO Services
SEO Services in Seattle, Bellevue, and the PNW
Four disciplines. One outcome. La Grave focuses exclusively on the foundational layers of search marketing — the work that compounds. No vanity dashboards. No long-term contracts. Just the technical, content, local, and authority work that makes Pacific Northwest businesses easier to find than their competitors.
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1. Technical SEO
Google can’t rank what it can’t crawl efficiently. Most SEO audits start with content; we start with the load-bearing layer underneath. Technical SEO at La Grave covers:
- Core Web Vitals — LCP, INP, CLS measured against real Seattle/Bellevue user data, not lab scores
- Crawl budget optimization — eliminating parameter URLs, duplicate content, and orphaned pages eating crawl budget
- Internal linking architecture — topic clusters that flow authority to the pages you actually need to rank
- Structured data — Article, LocalBusiness, FAQ, Product, Review schema validated against current Google guidelines
- XML sitemap + robots.txt — correctly configured, regularly audited
- Index management — noindex on the right pages (thin tag archives, author pages, parameter URLs), nofollow where appropriate
- HTTPS + redirect chains — clean, single-hop, consistent
2. Local SEO
Anyone can submit your business to 50 directories. The wins live in fewer, better signals.
- Google Business Profile build-out and optimization — categories aligned to query intent, service area polygons, photo cadence, post strategy, review velocity
- NAP consistency across the top 20 citations (not the long tail)
- LocalBusiness schema with accurate service area markup
- Review acquisition strategy — workflows that surface review prompts to your happiest customers at the right moment
- Local pack monitoring across Seattle, Bellevue, Tacoma, and adjacent markets
- Bing Places — covered, because the Eastside Microsoft search index still matters
City-specific pages: Seattle SEO · Bellevue SEO · Tacoma SEO.
3. Content SEO
Content that earns links, not content that fills a calendar. La Grave’s content work is built around topical authority — concentrated clusters that establish you as the answer in Google’s eyes.
- Topical authority mapping — what cluster of topics establishes you as the authority in your category
- Content gap analysis — what competitors rank for that you don’t, prioritized by commercial intent
- On-page optimization — title, H1, intro, schema, internal links, image alt, semantic depth
- Content briefs — every published piece comes with a brief: target query, secondary terms, SERP analysis, link targets, internal link plan
- Refresh schedule — published content gets refreshed at month 6, 12, 18 to maintain ranking
4. Authority Building
The links that move rankings come from real relationships and earned coverage — not paid placements that Google has been discounting for a decade.
- Digital PR — story angles built around your data, your customer outcomes, your founder POV
- Regional press relationships — Seattle Times, GeekWire, Tacoma News Tribune, South Sound Business, Bellevue Reporter
- Trade association placements — your industry’s professional bodies and trade pubs
- Strategic partnerships — co-marketing with adjacent businesses where it creates real link value
- Brand mention monitoring — finding existing unlinked mentions and turning them into links
What we don’t do
To be clear: La Grave is exclusively focused on SEO. We don’t run paid social, we don’t manage Google Ads beyond search PPC that complements SEO, we don’t do branding or graphic design, and we don’t build websites except as part of an SEO engagement (and only when the existing platform is the rate-limiter).
If you need full-service digital marketing, we’re not the right call. If you need SEO done by people who do nothing else, you are exactly the right call.
Engagement structure
- Free written audit — 5 business days, no call required, no commitment
- Scope conversation — only if the audit makes sense, 30 minutes, no deck
- Month-to-month engagement — $2,500/month minimum, cancel any time, no setup fee